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CARVALHO Charmaine

PhD Student

Email: 14484757@life.hkbu.edu.hk

Chick Lit’s Indian Avatar: Romances of Choice

In 1996, the publication of Bridget Jones’s Diary by Helen Fielding opened up a space for publishers struggling to adapt their traditional romance fare to contemporary female audiences and heralded the dawn of a new popular fiction genre: the “chick lit” novel. In an ABC News article, Heather Cabot (2003) provides a pithy definition of the genre: “The books feature everyday women in their 20s and 30s navigating their generation’s challenges of balancing demanding careers with personal relationships.” This formula resonated with a wide female audience and became a global phenomenon that has been referred to by some scholars as “chick lit” culture.