Tobias Zuser, who received his PhD from BU’s Department of Humanities, is a cultural studies and sociology researcher based in Hong Kong. His research focuses on sporting culture in China and Hong Kong, including issues of nationalism, identity, globalization, as well as the intersections of sports policy and cultural policy. He is currently a Lecturer at the Chinese University of Hong Kong (CUHK), the Education University of Hong Kong, and Hong Kong Baptist University. Tobias also founded Baat Man Lau Consulting, a one-stop-shop for companies and NGOs, who look for research and insights into policy, digitalization and media production (print, online, and audio). Past and current clients include local universities, sports clubs, publicly listed companies, and international NGOs.